Her final piece of advice for entrepreneurs? “They help keep us connected with what the community wants.” “Various members (including teachers, volunteers, students) of our Elevate community have given us valuable feedback to help us grow and we are very thankful for that,” she says. “Although we’ve successfully grown our business organically, we are ready to make exciting plans to accelerate the growth of our business.”įleury credits much of the studio’s continued success to mentorship and continued support she has received from members of the yoga community. “Recently, our biggest challenge has been growth,” says Fleury. The company's current focus is a good one. It still is at times, but when we do find that balance every now and again, it’s the biggest reward that we are so grateful for.” Finding work-life balance has been one of the biggest lessons of growing a business.
“We knew that starting our own business was going to consume a lot of our time and entail days of hard work, but we never anticipated the many layers, levels and stages of growing a business. “Ironically, we didn’t always have time to do yoga every day,” Fleury says. We recommend that they find the domain name that is easiest for their customers to remember." Entrepreneur-to-entrepreneur adviceĭespite their newfound success, Elevate Yoga’s co-founders have had their fair share of ups and downs, just like any other entrepreneur. At the end of the day, you choose your domain name for your customers. CA domain gave us a lot more options to choose from. "We wanted to have the simplest domain name possible and a lot of them were already taken. Looking at the. CA domain also simplified their options for choosing a name and web address. “Being from the area helps us connect with our customers on a personal level.”Ĭhoosing a. “There is definitely a great sense of appreciation from the community for small, local, home-grown businesses in the area,” says Fleury, noting she’s greatly appreciated the community support. There’s no doubt that identifying Elevate as Canadian has had a positive impact on its bottom line. Our business has been growing steadily ever since.” From our initial launch, we operated the business under our. “It was important for us to establish a good online presence for the success of our business. “These days, everything is researched and discovered online on multiple platforms and devices,” says Fleury.
CA was a no-brainer for these first-time entrepreneurs. CA site, integrated with the popular MindBody App, Elevate’s options for choosing and pre-booking yoga classes has never been easier.Ĭhoosing to take the business online through a. Thanks to an online scheduler hosted on Elevate’s. We wanted our foundation to be built around making yoga widely accessible for everyone.” “We wanted to break the barriers and stereotypes that prevented others from giving yoga a try. “Yoga is for everybody and every body is a yoga body,” explains Fleury, stressing her inclusive approach to the practice. “Apart from the freedom of being our own bosses, we wanted to create a business that fostered our passion and drive for helping others elevate their lives,” she says. It’s not just the community who benefits from Elevate’s operations, notes Fleury. The studio offers hot yoga, warm yoga and cool yoga flow classes by top instructors like Nigel Walker, who leads Elevate Yoga’s teacher training program. “Customers vary from month to month, but we generally welcome approximately 900 unique customers each month.”Įlevate’s talented yoga instructors are the base of its attraction.
“We currently have 30 yoga instructors on our roster,” says Fleury. Since opening its doors in Ottawa’s trendy golden triangle district three years ago, Elevate Yoga has built a dedicated following of yoga students. Our mission is to nurture a positive community of yoga lovers and doers and it’s what makes Elevate a unique studio in the city.” “We are big on community-raising funds for local charities and offering donations towards fundraising events monthly. “We are notoriously known for our friendly community and delightful space, charmed with organic elements of wood and real plants,” says Lizl Fleury.
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